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Content marketing has become a major source of revenue for eCommerce businesses during the crisis. With customers getting used to shopping more online, publishing relevant and valuable content works for building reputation and relationships with customers.  If you’re considering investing more in content marketing right now, this decision is definitely the right one. Just think about it: if you figure... (More)

Customer churn is one of the most powerful metrics for an increasingly developing business to take into consideration. Even if it's not the most contented measure, it's a number that can provide your company the hard underlying truth about its customer retention. It's difficult to measure success if you don't measure the unavoidable failures, too. While you aim for 100... (More)

One of the cost-efficient ways to get more traffic and increase interest in your business is through creating valuable content. The content is considered useful and effective when it is shared widely on social platforms called social sharing.  In this write-up, we are going to explain what is social sharing, how it benefits your business and some typical examples to... (More)

Everyone knows how useful it is to have ERP integration with Magento on your e-commerce website. However, why should you do that? How can you achieve the best solution when integrating? This article helps you to determine all. Benefits of ERP Integration with Magento Benefits of ERP Integration Opting for integrating ERP with your Magento-based e-commerce platform would be a... (More)

ERP stands for Enterprise Resource Planning. As its name implied, ERP is a system that helps you to effectively manage your business in an automated way. Integrating ERP with your business activities in several platforms such as e-commerce, CRM, accounting, etc. helps you to easily keep track and manage data from different sources. However, integrating ERP with other platforms is... (More)

Email marketing campaigns are not conducted impulsively — they are tactical and calculated. There the multiple types of email marketing campaigns your business should be taking part in, seven of which will be presented in this article. However, this a standard list, since every brand is a different individual so customize your strategy suitably. Moreover are some tips to send... (More)

It's common knowledge that to be successful, every business needs outstanding sales and marketing teams. But in these modern times, where customers have more alternatives than ever, sales and marketing all alone will not be enough to maintain growth. Businesses can no longer depend on annual contracts to lock customers in. Additionally, the cost of customer acquisition has dramatically increased... (More)

According to recent research, more than 70% of shoppers suddenly abandoned carts after they tried to select items on an e-commerce website. More significantly, the number has slowly been increasing each year. If a business owner knows how important this data is and applies abandoned cart emails for it, profits may follow. On the one hand, abandoned cart emails may... (More)

In the world of Customer Empowerment in the 2020s, individuals now can have more power to control their own choices and decision-making by demonstrating their needs and demands with organizational bodies in the marketplace.  This means that they can easily take control of their email inboxes than ever before, as a result, if they don’t like your ads, they can... (More)

The basic slogan of every business is to make more sales. Therefore, every company must seek a way to maintain and improve their relationships with customers by efficiently and effectively organizing and managing the data of their company.  CRM integration will be the key. Of course, CRM software is already powerful on its own, but using CRM integration tools throughout... (More)